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Ata Furchan is an experienced senior executive with a diverse background in operations, marketing communications, and customer experience within the healthcare industry. Since July 2015, Ata has held the position of Senior Vice President - Strategic Front Office at IDS Medical Systems, focusing on marketing communications, strategic partnerships, and enhancing customer experiences. Previously, Ata served in various roles at Philips Healthcare, including Senior Commercial Manager and Director of Business Development, where contributions included strategic alliances and market development across Asia Pacific. Ata's earlier professional experience encompasses roles in business development at the Sustainable Energy Association of Indonesia and tax consultancy at PwC, complemented by advanced educational credentials from esteemed institutions such as Harvard University and Nanyang Technological University.