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Presently, I serve as a Senior Research Analyst at Insights Driven Research (IDR), an expert networking firm with offices in New York, Islamabad, Lahore, and Singapore. Alongside this role, I continue to manage Lollywoodsuperstars, which remains a growing brand and influential platform in media and film promotions.

I am a passionate and driven professional from Islamabad with a deep-rooted interest in media and marketing. My journey in the media industry began at the young age of 14, when I founded Lollywoodsuperstars, Islamabad's premier film and media promotional platform. Through this platform, I have successfully coordinated numerous events and brand activation campaigns in collaboration with renowned celebrities, PR companies, and government organizations, helping them build a robust social media presence and connect effectively with their target audiences.

To further deepen my expertise, I earned a degree in Business Management, Marketing, and Related Support Services from COMSATS University Islamabad. I also completed my MS in Marketing and Sales from Bahria University Islamabad to expand my knowledge in the field. My experiences in media and my expertise in digital conferences and social events enable me to bring a unique perspective to any project.