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Amalia Cervantes is an experienced marketing professional with a strong background in brand management and strategic marketing. Currently serving as the Marketing Manager for ColaCao at Idilia Foods since November 2018, Amalia has successfully developed brand value and implemented the brand purpose, establishing ColaCao as a leading brand in the market. Prior to this role, Amalia was Marketing Manager for Nocilla at Henkel, where significant business development was achieved for laundry detergents, resulting in a 15% sales growth across multiple brands. Additionally, Amalia has experience as a Senior Brand Manager at Puig and holds a degree from Esade, complemented by formative education at St. Ignasi.