Vered Barzilai is an experienced marketing professional with a strong background in communication and digital transformation. Currently serving as the Head of Marketing and Communication at Direct Insurance since May 2019, Vered previously held similar roles at Meuhedet Health Services and HOT. At Meuhedet, responsibilities included leading the Marketing Communications team and driving digital initiatives such as marketing automation and launching digital platforms. While at HOT, Vered managed advertising strategies and budgets for multiple brands, ensuring effective collaboration with various agencies. Vered Barzilai holds an MBA in Marketing and a BA in Business/Managerial Economics.
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