ÂÜÀòÂÒÂ×

Mika Muhlbauer - Cohen is an experienced professional in data analysis and business insights, currently serving as the Chief Data Officer at Direct Insurance since August 2000. In this role, Mika is responsible for overseeing the company's data initiatives, leading three teams of data scientists and analysts, and developing machine learning models. Mika also focuses on generating leads through SAS Campaign management tools and optimizing digital marketing utilizing GA360 web analytics, while managing the company's marketing research. Prior to this position, Mika worked as a market researcher at Shiluv I2R from January 1997 to July 2000. Educational qualifications include an MBA in Marketing from Tel Aviv University (1999-2001) and a Bachelor's degree in Economics and Psychology from Tel Aviv University (1994-1996).