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Tom Walkden is a seasoned professional in digital marketing, currently serving as Media Strategy Director and Head of Paid Media at IDHL since February 2024. Prior experience includes leadership roles such as Head of Paid Media and Head of Biddable Media at equation digital from January 2021 to March 2024, and Head of PPC at WMG // Ingenuity Digital // equation from June 2014 to January 2021. Tom Walkden has demonstrated expertise in managing PPC strategies and digital marketing campaigns, along with prior experience at Capita supporting Google UK, and co-founding Ultimate Body Care Ltd. Educational background includes a project with Squared Online and foundational coursework at King James School, covering science and psychology.