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Dean Skidmore has a diverse work experience spanning over several industries. Dean started their career in Wesleyan, where they held various roles such as Public Relations Consultant, Financial Consultant & National Sales Training Officer, Area Manager, and Affinity Relations Manager from 1993 to 2002. In 2002, they joined Hays Digital & Creative, initially as a Brand Manager and later became the Head of Sales (UK and Ireland, CEROW) and eventually the Managing Director from 2002 to 2011. Since 2012, Dean has been associated with IDHL Group, where they have held positions such as Director of Ingenuity Digital, WMG & Equation Digital, and currently serves as the Managing Director of IDHL Performance (Ingenuity Digital, WMG & Equation Digital). The IDHL Group specializes in areas like SEO, PPC, Paid Social, Programmatic, Content Marketing, Outreach, and Digital PR, with a focus on data-driven results.

Dean Skidmore completed their A Levels in English, History, and Politics at Woking Sixth Form College from 1986 to 1988. From 1989 to 1991, they pursued a BA Hons degree in Humanities with a focus on English and Psychology at Nottingham Trent University. Prior to this, they attended Millfield & Cranleigh from 1983 to 1986, but no specific degree or field of study is mentioned for this period.