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Guangfu Cui focuses on growth-stage investment in the Modern Services and Brand sectors. Prior to joining IDG Capital, Guangfu served for eight years as CEO for eLong Inc., a NASDAQ-listed online travel service company. In addition to management and operations, he also developed expertise in sales and marketing. Guangfu also led FedEx Kinko’s China business for four years as General Manager. Prior to that, he worked for 12 years in sales and marketing at P&G. As a result, Guangfu has operational experience and deep knowledge about a variety of commercial sectors – including tourism, online and mobile service platforms, chain stores, fast-moving consumer goods (FMCG), retail, and distribution. He holds an MBA from the Kellogg School of Management at Northwestern University and a bachelor's degree from Peking University.