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Pratik Bhartia has extensive experience in product management and marketing within the banking and finance sectors. Currently, Pratik serves as the Head of Product & Campaign for Cross Sell at IDFC FIRST Bank. Previously, Pratik held the position of Senior Vice President & Head of Cross Sell at Fullerton India Credit Company Ltd. and served as Chief Business Officer and Chief Digital Officer at RupeePower. Other notable roles include leading online and direct customer channels for cards at Axis Bank and various positions in digital marketing and customer segments at Standard Chartered Bank.