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Serina Krapf Ness has a diverse and extensive work experience spanning various industries and roles. Serina started their career at Grant Thornton as a Senior Manager, where they gained valuable experience until 2004. Serina then joined drugstore.com as a Senior Director - Controller, where they were responsible for managing financial accounting, reporting, and compliance. During their time at drugstore.com, they played a key role in the company's sale to Walgreen Co. for approximately $429 million.

In 2011, Serina joined Walgreens as a Division Controller - Digital Commerce, where they oversaw the financial accounting of the company's online, mobile, and multichannel business. Serina worked in this role until 2014 when they moved to Identity Digital Inc. (fka Donuts Inc.) as the Vice President of Finance and Accounting. At Identity Digital, they were part of the executive team, driving company strategy and growth. Serina managed all aspects of financial accounting, reporting, treasury, and tax functions for the company.

Furthermore, Serina played a significant role in the successful acquisition of Rightside Group in 2017 and the acquisition of Afilias in 2020. Serina also contributed to the sale of Donuts to private equity firms Abry Partners in 2018 and Ethos Capital in 2021. Throughout their career, Serina has demonstrated strong leadership, financial expertise, and an ability to manage complex financial systems and processes.

Serina Krapf Ness holds a Bachelor of Arts degree in Accounting from Seattle University. Serina is also a Certified Public Accountant, with no further information provided regarding the institution or date of certification.