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George Perry is an accomplished business development professional with extensive experience in leading global strategies and teams. Currently serving as the Global Business Development Director at Identity since October 2024, George previously held the same title at AVANTGARDE Group, where responsibilities included overseeing global new business initiatives across 14 offices in 10 countries. Prior roles also include Business Development Director at Jack Morton Worldwide, focusing on EMEA strategies, and various managerial positions in business development at Honey - Creative Brand Agency, McCann, Cognition, Cardwell Marketing, and The Training Foundation. George's educational background includes a Bachelor of Arts in History from Nottingham Trent University.