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Sandro Verrelli serves as the Vice President of Sales & Marketing at Ideal Warehouse Innovations, Inc., a leader in industrial workplace safety and productivity solutions, since August 2023. Previously, Sandro held the position of President & CEO at the Canadian Professional Sales Association from January 2010 to April 2023, contributing significantly to the organization's 150-year legacy. Sandro's earlier roles include Past-Chair of the Board of Directors at Kärcher Canada Inc., where Sandro restored profitability and established the company as an independent subsidiary, and Vice President & General Manager at Uni-Select Inc., overseeing the corporate store network. Additional experience includes serving as Chief Operating Officer at CRS Contractors Rental Supply and multiple leadership positions at Acklands-Grainger from May 2002 to July 2015. Sandro's educational background includes studies at Simon Fraser University and Texas A&M University.