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Tales Ponce is currently the Diretor de Atendimento at Ideal, with previous experience as Gerente de Atendimento at FSB Comunicação. Tales also worked as a PR Account Manager for Twitter Brazil and in corporate communications at Hotel Urbano. Prior to this, Tales was a PR Executive at Misasi Comunicação. Tales has a postgraduate degree in Marketing and Integrated Communication from Universidade Presbiteriana Mackenzie.