Christoffer Kjellberg has a diverse work experience in various roles and industries. Christoffer is currently working at IDEAL OF SWEDEN as the Head of Ecommerce since January 2023. Before that, they served as the Head of Experimentation | CRO from October 2022 to January 2023 and as a CRO Manager from July 2021 to October 2022.
Prior to joining IDEAL OF SWEDEN, Christoffer worked at Naes & Friends as a Conversion & Web Analytics Specialist from May 2020 to July 2021. Naes & Friends is a digital partner focused on helping companies grow their online business through customer experience analysis.
Earlier, they worked at TUI as a Conversion Optimization Specialist from March 2020 to May 2020. TUI Group is the world's leading tourism group, and Christoffer was responsible for driving the experimental and data-driven approach for the Nordic web sites.
From August 2018 to March 2020, Christoffer worked at Scream Mediabyrå as a Programmatic & Video Specialist. Scream Mediabyrå is a leading independent media agency in Sweden, specializing in data-driven insights and innovative advertising solutions.
Christoffer also has experience as a Digital Marketing Coordinator & Web Specialist at InTouch Health, a telehealth services company, from May 2017 to August 2018. In this role, they contributed to ensuring connectivity for health systems, providers, and patients through virtual care solutions.
Furthermore, they had a marketing internship at The Chamber of the Santa Barbara Region from January 2017 to April 2017, where they achieved a 20% increase in website visitors through improved social media marketing and SEO.
Throughout their career, Christoffer has demonstrated a strong focus on conversion optimization, customer experience analysis, data-driven insights, and innovative advertising solutions.
Christoffer Kjellberg's education history begins in 2013 when they attended Santa Barbara City College, where they obtained a Marketing certificate. Christoffer studied Marketing and Sales during their time at the college until 2015. After that, they pursued a Bachelor of Liberal Arts degree in Business Entrepreneurship & Marketing from Antioch University Santa Barbara from 2015 to 2017.
In 2020, Christoffer enrolled at CXL, where they studied Conversion Optimization, Digital Analytics, Digital Psychology & Persuasion. Christoffer completed this program without a specified end year.
In terms of additional certifications, they obtained the following:
- Contentsquare Expert in Web Analysis from Contentsquare in December 2021.
- Contentsquare Certified Expert from Contentsquare in July 2021.
- CXL Certified Optimizer from CXL in April 2021.
- Digital Psychology Specialist from CXL in April 2021.
- Digital Analyst from CXL in December 2020.
- Google Ads Search Certification from Google Digital Academy (Skillshop) in December 2020.
- Google Analytics Individual Qualification from Google Digital Academy (Skillshop) in November 2020.
- Google Ads Video Certification from Google Digital Academy (Skillshop) in November 2019.
- Google Marketing Platform Certification from Google Digital Academy (Skillshop) in November 2019.
Furthermore, Christoffer received the President's Honor Roll recognition and a Marketing certificate from Santa Barbara City College, although the specific dates of achievement were not provided.
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