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Laura A. has a long history of experience in product development and marketing. Laura began their career in 2005 as a Webmaster/Graphic Designer for Click Commerce. In 2008, they moved to ASUG - Americas' SAP Users' Group as Manager of User Experience, and in 2013 they were promoted to Director of Technology Services & User Experience. In 2014, they left ASUG and joined America's Building Records as VP, Product Development & Branding. Most recently, they have been VP of Product Development & Marketing at iDeal Sales CRM since 2019.

Laura A. attended Lucian Blaga University of Sibiu from 1998 to 2002, where they earned a Bachelor of Science (B.S.).