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Samantha H. has a strong background in insight and CRM management. Samantha began their career at Ipsos where they oversaw the fieldwork and delivery of Ipsos MORI's weekly omnibus survey. Samantha then moved on to Experian, where they worked as an Account Executive, proactively developing and maintaining a financial services client base. Samantha then joined the British Printing Corporation as a Data Services Manager, where they successfully launched Data Management services as a new product. Samantha later worked at Coldseal as a Marketing Manager, overseeing a multi-million-pound marketing budget. Samantha then transitioned to Ikano Bank, where they held various roles including Strategic Global Insight and CRM Manager and Head of CRM, Loyalty, and Insight. Most recently, they worked at Ideagen as the Head of Insight and Special Projects.

Samantha H. obtained a Bachelor of Arts (BA) Hons in Administrative Management from the University of Humberside from 1989 to 1992. Additionally, they have obtained various certifications in marketing and data analysis from LinkedIn and Google.