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Lucas Baez Rivas is an accomplished marketing professional with extensive experience in leading growth initiatives across various companies. Currently serving as the Marketing Growth Leader at Ideafoster since April 2023, Lucas contributes to a multidisciplinary team dedicated to providing optimal and sustainable business solutions. Previously, as a marketing specialist at UWOW since July 2019, Lucas has managed integrated campaigns for major clients. Lucas held the position of Marketing Growth Leader at Serempre, overseeing project implementation and strategy refinement from July to October 2022. In prior roles at B2Chat and Haz Que Suceda, Lucas focused on product discovery and executing marketing strategies, respectively, while also advancing marketing efforts at LiderazgoyPotencial.