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Philip Malavenda is an experienced operations and marketing executive with significant expertise in the health and fitness industry. As Vice President of Operations at IDEA Health & Fitness Association since May 2019, Philip leads domestic and international strategic growth, driving success across multiple brands while overseeing sales, marketing, online education, technology, events, content, and business development. Previous roles include Senior Director of Marketing & Technology and Director of Marketing at IDEA Health & Fitness Association, and Director of Digital Marketing at Watkins Wellness, where Philip spearheaded data-driven digital marketing strategies. With a robust background in digital business strategies from The San Diego Union Tribune and eCommerce operations at Klickback.com, Philip's diverse experience is complemented by a Bachelor's degree in Information Technology from Colorado State University.