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Michael Hanna is an experienced professional with a diverse background in market research, brand management, and music. Currently serving as a Senior Research Analyst at IDC since May 2016, Michael specializes in primary and secondary market research for personal computers and tablets across several North African countries. Previous roles include Senior Supervisor at GfK, responsible for a team of 43, and Brand Manager at Shamsi Trading, where responsibilities extended to operational and human resource management. Michael's earlier career highlights include being part of the rap group MTM, the first in the Middle East to perform in Arabic, achieving significant commercial success and recognition with multiple albums and awards. Michael also owned and managed fashion and gaming stores, overseeing various business functions. Michael holds a degree in Computer Science from the University of King Maryot.