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Iya Bhatia Malhotra is a seasoned professional in the technology and marketing sectors, currently serving as a Senior Regional Account Manager at IDC since October 2015. In this role, Iya collaborates with prominent technology firms to address their data, information, and marketing requirements, while advising CXOs and senior management on market opportunities and go-to-market strategies. Prior experience includes leadership positions at Wipro Technologies, where Iya managed marketing functions for the ASEAN and China region, and spearheaded strategic marketing initiatives across Asia Pacific. Additional roles at ICICI Lombard and Oracle India involved sales management and business development. Iya holds an MBA in International Marketing from Symbiosis Institute of International Business and a BCA in Computers from Birla Institute of Technology.