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Isaac Thiga Ngatia is a seasoned Senior Analyst at IDC since April 2014, specializing in research and consulting for the Devices markets in the Middle East, Türkiye, and Africa (META). Prior to IDC, Isaac held the position of Research Manager at TNS, focusing on marketing research and client relationship management. Experience includes consultancy roles at Incite Research & Marketing Solutions and Ipsos, where Isaac managed client relationships and developed research proposals. Isaac started the career as a Research Executive at Consumer Insight Africa. Academic credentials include an MBA from Murdoch University, an Executive Education degree in Analytics from the National University of Singapore, and a Bachelor's Degree in Mathematics and Economics from Egerton University, complemented by certifications in marketing and accounting.