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Martin McRiley is a seasoned professional with extensive experience in commercial and marketing operations, currently serving as a Commercial Operations Analyst and DBS Lead at IDBS since May 2001. Responsibilities include analyzing sales and marketing activities to drive improvements, project management of SalesForce implementation, and overseeing corporate CRM initiatives. Notable achievements include contributing to a successful increase in software license bookings in 2019. Previous roles include IT Consultant at Triad Group and 2nd Level Technical Support Representative at Compuserve, complemented by an MEng in Engineering Mathematics from the University of Bristol.