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Olga Mashovskaya is a seasoned content management professional with extensive experience in leading product content strategy across multiple companies. Currently serving as Lead Product Content Manager at IDA TECH since August 2022, Olga directs comprehensive content management processes and has built content strategies for mobile applications from inception. Prior roles include Lead Product Content Manager and UX Writer at EveryDoggy, where techniques were employed to enhance user retention through data-driven content strategies. Previous positions held at Currency.com and exp(capital) involved managing content teams and collaborating with SEO teams to meet business goals. Olga's career began at EY as a Senior Event Planning Specialist. Olga holds a Bachelor's degree in Intercultural Communications and PR from Minsk State Linguistic University.