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Lasse Schelbeck is an experienced professional in digital marketing and management, currently serving as the Director of Digitalisering & Markedsføring and CDO & CMO at IDA since January 2018. Lasse has held significant positions in various organizations, including being a member of the Advisory Board at Power and leading digital initiatives at Benjamin Media from 2009 to 2017, where responsibilities encompassed digital project management and editorial leadership. Previous roles include Digital Product Manager at Bonnier Publications A/S and Vice President of the Board at the Danish Council of Magazine Editors. Lasse earned a degree in Marketing Management from Copenhagen Business School and is a graduate of the Danish School of Journalism.