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Lakshmana Babu possesses extensive experience in trade marketing and sales administration, currently serving as Assistant Manager Trade Marketing at iD Fresh Food (India) Pvt. Ltd. since May 2021. Previously, Babu has held the position of Central Trade Marketing Officer at CavinKare since November 2018, focusing on the development and execution of trade marketing activities across India. Key responsibilities include managing trade engagements, building retailer relationships, driving shopper activation, and monitoring brand visibility. With earlier roles including Sales Administration Coordinator at Eastern Condiments Pvt Ltd and Sales Administration at AkzoNobel, Lakshmana Babu has demonstrated expertise in data management, sales reporting, competitor analysis, and field force training.