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Laura Davies is an accomplished SEO Director at iCrossing UK since July 2018, where Laura has also held positions as Senior SEO Manager, Search Engine Optimization Manager, Senior SEO Analyst, and Midweight SEO Analyst. Prior experience includes serving as Digital Marketing Executive at EDF Energy and Zest Digital, where Laura focused on on-page SEO and content marketing to enhance client visibility online. Laura's earlier roles include Marketing Director at Lincolnshire Fire & Rescue, Market Researcher at GfK, and various customer service positions. Laura holds a Bachelor of Arts (BA Hons) in Marketing and Advertising from the University of Lincoln, attained between 2011 and 2014.