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Cameron Lyall has extensive experience in search engine optimization, currently serving as SEO Director at iCrossing UK since September 2015, with previous roles in the organization including Senior SEO Manager, SEO Manager, Senior SEO Analyst, and SEO Analyst. Prior to this, Cameron worked as a Senior SEO and Social Media Specialist at TRON Media Limited from September 2014 to September 2015. Cameron holds a Bachelor of Arts (BA) in Media Studies from the University of Winchester, earned between 2007 and 2010.