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Lior Zabari has a diverse work experience in various roles and industries. Starting in 2013, they worked as a Project Manager for Web3D - Internet | Digital Marketing | Branding. In 2014, they co-founded GoExpress and served as a Co-Founder until 2020. From 2015 to 2021, Lior held multiple positions at Angora Media Group, including Vice President of Operations and Head of Performance Marketing. In 2017, they became a Community Leader at Sahbook, where they focused on managing online communities and driving business growth. From 2019 to 2021, Lior worked as a Lecturer in Marketing at AskPavel Campus, responsible for delivering teaching and research activities. In 2021, Lior joined Mr. Make It Happen as the Chief Automation Officer, specializing in automating business operations. They also started working at iCount - Cloud Accounting as the CMO & BizDev, leading business development and marketing efforts. Additionally, Lior serves as a Product Marketing Advisor at Skeep, providing strategic guidance for product growth.

Lior Zabari attended Habetzefer - הבצפר from 2013 to 2014, where they studied marketing. They have also obtained certifications from Google in various areas, including Google Ads Display, Google Ads Search, Google Ads Video, Google Analytics Individual Qualification, and Shopping Ads.