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Eleanor Assa has extensive experience in the beauty industry, with their most recent role being the Chief Marketing Officer at ICONIC LONDON since May 2021. Prior to that, they worked as the Digital Director at PZ Cussons Beauty from June 2011 to July 2013. Before that, they served as the Global Retail Director at Jo Malone, Estee Lauder Companies from February 2009 to April 2011. Additionally, Eleanor Assa held the position of Marketing Director, UK at MAC Cosmetics from September 2005 to February 2008. Eleanor also worked as a Group Product Manager at Estee Lauder in 2004 and as a Forecaster at Parfums Christian Dior from 2000 to 2002.

Eleanor Assa started their education at School Year Abroad (SYA) from 1993 to 1994. Eleanor then proceeded to Barnard College, where they studied Mathematics & Economics as well as French Cultural Studies and earned their BA degree in 1998. After that, they pursued their MBA at The Wharton School from 2002 to 2004.