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Jeff Lazkani literally grew up in the media industry. He understands the ins and outs of media strategy and instinctively knows when and where brands should be. As Managing Partner, he is the lead strategic point person for many of Icon’s largest clients and is looked to, to provide thought leadership in the industry. He is often asked to author articles or speak to groups about the future of Direct Response television and media. And just try to keep him out of a pitch. He loves a good pitch meeting like he loves a good hike or competitive game of beach volleyball. When not strategizing about media, he can be found chillin’ with his wife and dogs, reading the latest thriller and listening to some tunes. Oh, and he’s a die-hard Lakers fan.