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Florian Gulden is a seasoned professional in mobility experience design and UX design, currently serving as the Founder of icon incar GmbH since October 2007, and as the Founder of TYP.1 since September 2020, where the focus is on developing vibro-acoustic interfaces for immersive driving experiences. In addition, Florian Gulden has been an Investor at VERITAS Entertainment GmbH since August 2017, contributing to the development of a unique esports brand in Berlin. Prior experience includes serving as the UX Design Lead and Designmanager at Audi AG from January 2003 to October 2007, where foundational knowledge in Automotive UX design was established. Earlier work included a role as a Freelance Product Designer at designaffairs GmbH in 2001. Florian Gulden holds a Diploma in Industrial and Product Design from Hochschule für Gestaltung Schwäbisch Gmünd, obtained in June 2002.