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Alexander Sanwald is an accomplished professional with significant experience in product and technology strategy, currently serving as Director of Product and Tech Strategy at icon incar since September 2022. In addition, Alexander has been engaged with 2pm.consulting as a product and project management consultant since July 2021. Previous roles include Senior Director of Hardware Engineering at icon group and Product Manager for Hardware at Native Instruments, where Alexander focused on the development of consumer electronics in collaboration with external partners. Alexander's expertise extends to project management and engineering, with a solid foundation in requirements engineering and documentation from tenures at BOMBARDIER and as an independent event logistics consultant. Alexander holds a Diplom in Wirtschaftsingenieur / Maschinenbau from Technische Universität Darmstadt.