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Joni van der Leeuw is a seasoned professional in the creative industry with extensive experience in business development, project management, and consultancy. Currently serving as Co-Founder at QuestBeat, Joni focuses on integrating music and games. Roles include Member of the Management Board and Business Developer at Roost Games, where business opportunities for the Cat Cafe Manager project are identified. Additional positions include Project Manager at ICO, managing projects that expand beyond traditional communication and PR, as well as initiating a collective of creatives at WerkPlant. As the owner of That's Joni's Business, consulting services are provided in business development and production. Further contributions to the industry are made as an agent for Sonya Vos, consulting for the Netherlands Cancer Institute, and serving as a business developer for Wispfire and Torpor Games. Joni's background includes a Master's degree in Sociology and experience guiding production processes as Senior Producer at Tidbits Play.