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Perla Basaraba is an accomplished technology executive with extensive experience in digital solutions and product management. Currently serving as Chief Digital Officer at ICL Intelligent Logistics since May 2022, Perla previously co-founded Logitude World in April 2009 as VP Product. Perla's career includes a significant tenure at Amital, where roles included Deputy CEO & VP Products and VP Software Products, focusing on company strategy, developing new markets, and managing multiple product teams. Experience also encompasses product management at CHAMP Cargosystems, where Perla oversaw the first true SaaS ERP for freight forwarding. Educational qualifications include a Master of Arts in Digital Communication and Media/Multimedia from Ono Academic College, as well as studies at The College of Management Academic Studies and Babes-Bolyai University.