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Palak Shah has a strong background in marketing, with experience in various companies such as ICICI Lombard, Route Mobile Limited, Centric Smartphones, and DHFL. With an MBA in Marketing, Palak has held roles such as Associate Vice President Marketing, Senior Product Marketing Manager, Senior Marketing Manager, and Marketing Manager. Palak's expertise includes product marketing, demand generation, performance marketing, partner marketing, events & sponsorships, hackathons, distributor management, trade marketing, international marketing, growth strategy, campaign management, media planning & buying, and corporate marketing.