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Matt Campbell is a seasoned creative professional serving as the Creative Director at ICHI Worldwide since April 2023, and has a robust freelance background in art direction and design since May 2010. Previous roles include Senior Creative at M&C Saatchi London for a brief period in 2017, and Associate Creative Director at ICHI Worldwide from August 2011 to April 2017. Matt has extensive experience overseeing integrated campaigns, concept development, and execution across print, digital, motion, and social media. Early career experiences include positions at companies such as Psyop, Frontroom London, and Feref, where Matt contributed to projects for clients in the games and film industries. Educational achievements include a Bachelor of Arts in Graphic Design New Media from the University for the Creative Arts and an Advanced GNVQ in Art & Design from Kingston College.