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Joseph Adelantar has a strong background in marketing and e-commerce, with extensive experience in brand marketing communication, PR strategies, and developing marketing strategies for various companies. Joseph has worked as the Vice President of Marketing/Ecommerce at ICER BRANDS since 2016, overseeing brand awareness and digital marketing strategies. Prior to that, they served as the Executive Director (E-Commerce/Retail) at The New York Times, where they led e-commerce digital marketing and site merchandising. Joseph has also held positions at Folli Follie Group, Brooklyn Industries, Lands' End, Esprit, Kenneth Cole Productions, J.Crew, The Limited, and Gap Inc., where they have gained experience in retail, operations, store management, and visual merchandising.

Joseph Adelantar has a Bachelor of Science (BS) degree in Advertising Communication from the Fashion Institute of Technology. Joseph also has a High School Diploma from High Tech High School, where they completed a College/University Preparatory and Advanced High School/Secondary Diploma Program.