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Gary Smith's work experience includes their most recent role as Head of Marketing at ICE starting in March 2019. Prior to that, they took a sabbatical from 2017 to 2019, during which they traveled the world. Gary previously worked at ZAGG International as a Marketing Director from June 2016 to July 2017 and as an International Marketing Manager from September 2015 to May 2016. Before that, they served as the European Marketing Manager at Osprey Europe Ltd from August 2013 to August 2015. Gary also took another sabbatical in 2013 to study and travel South America. Gary has worked as a European Product Marketing Manager at Corsair Memory from May 2012 to February 2013 and as a freelancer doing miscellaneous consultancy work from September 2011 to August 2012. Before that, they were a Product Marketing Manager at GN Netcom from August 2010 to August 2011. Gary took a study break to learn the Danish language at Københavns Sprogcentre from July 2009 to July 2010, and their earliest role was as a Product Manager at LEGO A/S from December 2007 to June 2009.

Gary Smith has a diverse educational background with focus on marketing and management sciences. In 1993, they enrolled at the Alliance Manchester Business School to pursue a Bachelor of Science (BSc) degree in Management Science, which they successfully completed in 1996. During their time at the same institution, they also obtained a degree in BSc Management Sciences with a specialization in Marketing.

In 2016, Gary undertook a Mini MBA in Marketing at CPD, enhancing their knowledge and skills in this field.

In addition to their academic pursuits, Gary also earned a certification called MW Mini MBA in Marketing from Marketing Week, although the specific details regarding when and where they obtained this certification are not available.