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Salma Khalaf currently serves as a Senior Key Account Manager at Lyra, previously known as ICAS World, since February 2021, after holding the position of Global Account Manager. Prior experience includes a role as a Market Research Analyst and Trade Advisor at Zurcom International from March 2014 to September 2014, where responsibilities involved compiling research reports across various sectors and participating in trade exhibitions and networking events. Salma Khalaf holds a Bachelor's Degree from the University of Pretoria, earned between 2011 and 2013.