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Gwyneth Coombs is an experienced marketing and consulting professional with a career spanning several decades. Since joining IBM in 2006, Gwyneth has held various roles, including Performance Marketing Lead for EMEA, where responsibilities included generating awareness and achieving business objectives for IBM Watson Health. As European Marketing Integration Manager for IBM M&A, Gwyneth managed the integration of marketing divisions from acquired companies, overseeing various disciplines including HR and finance. Further roles at IBM involved leading content for the Information on Demand European flagship event and managing marketing strategies for the Information Management Division. Prior to IBM, Gwyneth held marketing management positions at FileNet and extensive IT management roles at British Airways and NatWest Bank. Educational credentials include A Levels in Physics, Applied Mathematics, Pure Mathematics, and Business Studies from Notting Hill and Ealing High School for Girls.