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Cristiana Martelli has extensive experience in marketing and advertising, currently serving at IBL Istituto Bancario del Lavoro since September 2013. Previously, Cristiana held multiple key roles at Alitalia Società Aerea Italiana S.p.A. from January 2001 to October 2008, including Foreign Markets Advertising Manager, where Cristiana managed international advertising campaigns, and Brand Standard and Below-The-Line Communication Manager, focusing on brand development. Additional roles at Alitalia included Media Centre Manager, overseeing media strategies, and Trade Marketing Manager, coordinating commercial activities. Earlier experience includes working as Marketing and After-Sales Communication Coordinator at Mercedes-Benz Italia from January 1992 to December 2000. Cristiana holds a degree in Political Science from Sapienza Università di Roma and has completed studies at Luiss Business School.