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João Augusto Coimbra has a diverse experience in technology and management, with a career spanning over two decades in notable positions at Microsoft. Starting as a Computer Operator at Prefeitura Municipal de Mairiporã in 1996, João progressed through roles including Technical Consultant at Lan Generation and Infrastructure Manager at EZTrade. At Microsoft since 2002, João has held various key positions, culminating in the role of Regional CTO for State & Local Government. João's expertise extends to the energy sector, having worked with major companies like PETROBRAS and Grupo VALE. In addition, João serves as a Scuba Dive Instructor and Dive Master at IANTD, demonstrating a commitment to both technology and outdoor adventure. Education includes advanced negotiation and sales training from INSEAD and degrees in Information Technology from multiple institutions.