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Jose Luis Ramirez Lara has extensive experience in marketing and advisory roles across various multinational companies. Currently serving as a Manager Advisor at Iahorro.com since 2014, Ramirez Lara provides guidance to multiple departments and is involved in advertising campaign creation. Previously, roles included Marketing Director at Novarroz, overseeing global marketing initiatives across three continents, and at Deoleo, managing global marketing activities for five continents with direct oversight of subsidiaries in six countries. Other notable positions include Marketing Director at Navidul and Group Marketing Manager at Colgate Palmolive, focusing on sales and margin objectives. With a Master in Digital Business and Online Marketing from The Valley Digital Business School and a Master's degree in Business Administration from Comillas Pontifical University, Ramirez Lara brings a robust educational background to the field.