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Elad Harison, PhD is currently the Chief Executive Officer at Sentimantle, where Elad analyzes customer opinions in the hospitality industry. Elad also holds positions as Advisory Board Member at Watrix and Chief Architect and COO at Iagon. Additionally, Elad is a Senior Lecturer and Head of the Industrial Engineering and Management Department at Shenkar College of Engineering, Design, and Art. Harison also runs Dr. Harison Consulting and serves as a Board Member at the Israeli Association of Industrial and Management Engineers. With a PhD in Economics from Maastricht University, Elad has a strong background in academia and research.