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Mark Welsh is a seasoned strategy professional with extensive experience in direct insurance, digital transformation, and management consulting. Currently serving as Strategy Principal at IAG since August 2023, Welsh previously held the position of Associate Director at Optus, where leadership focused on strategic initiatives to enhance customer experience and drive growth. Prior roles at Telstra included Strategy Principal for Digital Transformation, overseeing a significant B2B investment, and Senior Strategy Manager responsible for strategy and planning across a $7 billion business unit. Notable consulting experience includes leadership roles at Strategy&, Grant Thornton, and KPMG. Welsh holds an MBA from Grenoble Ecole de Management and a BBA from Open Polytechnic of New Zealand, complemented by diplomas and certifications from the University of Canterbury.