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Emily Williams is a Senior Product Designer at IAG, responsible for designing customer-informed and data-driven digital experiences. Prior experience includes serving as a Product Designer at CHOICE, where Emily led the creation of CHOICE's first design system, Ruby, and focused on consumer problem discovery and innovative solution design. Previous roles include Senior Digital Designer at Designlogic Australia, Senior Digital Designer at Rocket Agency, and Media Development Officer at Qantas, among others. Emily holds a BA in Graphic Design from Charles Sturt University and further qualifications in UX Design and Graphic Design, alongside a Bachelor of Science in Biochemistry and Microbiology from the University of Sydney.