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Mike de la Cruz has a strong background in executive roles in the technology industry. Mike is currently the President & Chief Strategy Officer at iAdvize, where they are responsible for leading the company's conversational commerce strategies. Prior to that, they served as the Chief Executive Officer of Directly, where they successfully doubled the company's revenue to $20M. Mike also held the position of VP of Sales at arago GmbH, where they oversaw operations and developed strategies to accelerate revenue growth. Before that, they were part of the leadership team at Hewlett-Packard, where they played a key role in transforming the applications business and driving growth. Mike also gained valuable experience at SAP AG, where they held various senior leadership positions and led the development and implementation of innovative solutions.

Mike de la Cruz has a Bachelor of Arts degree in History from Yale University, which they received in 1994. Mike also completed an MBA with a concentration in General Management from Harvard Business School.