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Matt Shapo serves as the Director of Digital Audio and Video at IAB since December 2021. Previously, Matt held the position of Vice President of Digital Content & Experience at AllAccess.com from 2001 to December 2021, where responsibilities included overseeing digital strategy, leading a creative services team, and driving revenue generation. In earlier roles at AllAccess.com, Matt established web operations, launched a redesign to significantly boost traffic and ad sales revenue, and managed advertising campaign designs. Matt's design career began at Matecumbe Multimedia as a Production & Design Consultant, and included being a Story Editor and Financial News Writer for various companies. Matt holds an MFA in Motion Picture, Television, & Recording Arts from Florida State University and a BA in International Relations & Political Science from Tufts University.