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Arda Genç is a Co-Founder and CEO of LIVAD Technologies, a company dedicated to developing innovative live stream monetization products that facilitate authentic brand engagement and allow streamers to monetize their content through interactive experiences such as branded overlays, live games, and fan shoutouts. Arda has been a member of the IAB Tech Lab since March 2022, contributing to the organization’s mission of enhancing the digital media ecosystem. Arda holds a Master of Science in Computer Science from Northwestern University and a Bachelor of Science in Mechanical Engineering and Mechatronics, also from Northwestern University.