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Fernando Parreira is the Presidente da Direção at IAB Portugal and also holds the title of Secretário Geral. With a background in Business Management, Fernando has been working at SAPO since September 2000, where Fernando currently serves as the Business Director. In their role, Fernando manages a team of Sales Accounts and is responsible for developing business plans, sales strategies, and maintaining relationships with Media Agencies. Additionally, Fernando has experience as the Head of the Classifieds Division and Auto SAPO, as well as being an Online Advertising Account Manager. Recently, Fernando completed an Executive Program in Digital Marketing Strategies at Northwestern University - Kellogg School of Management.